I find what's quietly costing you customers and revenue. Then I build the fix.
Backed by 20+ years of marketing and sales experience using AI and automation. Most businesses don't have an AI problem. They have a visibility problem. I help them see it, then fix it.
You're not short on effort. You're short on visibility.
Enquiries come in, then go quiet. Nobody follows up, and nobody notices. Past customers you haven't spoken to in months. Posts that stop the week work gets busy.
Six tools that don't talk to each other, one spreadsheet holding it together, and every process running through you.
None of it arrives as a bill. Someone chose you, waited, heard nothing, and the job went to whoever replied first. You never see the loss, because the invoice was never yours to send.
None of that is a technology problem yet. It's a visibility problem, and you can't see it from inside the business.
I build the marketing, sales and operating systems your business is missing.
Built around how your business already works and handed over running. Every one of them has to earn its place three ways.
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01
More revenue
Enquiries get answered day or night. Past customers hear from you again. The revenue you already earned stops leaking out of the gaps.
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02
Lower cost
Work that took a person now runs itself. You stop paying to reach strangers while the people who already trusted you sit in a list.
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03
Time back
The processes that run through you stop running through you. The business works the same whether you are in the room or not.
The first step is a conversation, not a project.
Three steps, in this order, so you always know what you are agreeing to before you agree to it.
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Discovery Call
Free, about 15 minutes. I ask about your business, tell you where I think it might be leaking, and explain what The Audit would cover. If it isn't a fit, I say so on the call.
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The Audit
The first paid step. One live hour together, then a written report naming the three priority gaps in the order they should be fixed.
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The Jam Session
Included in The Audit. I present the findings, we agree the tools that fit your process, and the right next step comes out of your gap rather than off a price list.
Where it goes from there
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TSG AI Workshop
When the gap is training and alignment, and the team needs to be brought up to speed together.
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TSG Build For You
When the gap is execution. Three workflows built, handed over and running in four weeks.
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TSG Systems Partner
When the gap is ongoing capacity. A three-month minimum, and I hold two of these at a time.
Nothing here starts with a big build. The Audit is small, self-contained and the only thing you commit to, and you decide what happens next once the report is in your hands.
I'm not an automation guy who learned marketing. I'm a marketer who learned to build.
I spent 4 years as Head of Customer Growth and Marketplace at a tech company that scaled from zero to 11 million downloads, where I created the systems, funnels, and automation that aided that growth.
Before that, I owned a marketing and PR agency and ran 200+ campaigns across music, events, and corporate clients, and I still teach branding and marketing at Berklee College of Music.
I build on marketing theory and buyer psychology, not guesswork, then turn the strategy into systems that run themselves.
Buyer psychology doesn't change between industries. What makes a fan convert is what makes a stranded driver call back instead of a competitor. The industry changes. The psychology doesn't.
Six systems across three businesses, grouped by what they were built to do.
The unit here is the system, not the logo. Each one sits under the outcome it was built for.
More revenue
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Post-Rescue Upsell Automation
Wrong Fuel RescueLive
12,000 customers a year, every one of them unreachable after the job. Now every completed rescue enrols into follow-up automatically.
12,000 customers a year
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Marketplace Centralisation
Exscape
One operating system replacing country-by-country improvisation, so a new market could open without rebuilding the process.
6 countries
Lower cost
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Product Scraper
Exscape
700 products across 10 countries, checked automatically instead of by hand.
20 hrs a week down to 5
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National Waste Collection Operation
Wrong Fuel Rescue
Identified an unused fuel-waste stream and scoped it as a standalone collection business. In setup now.
Forecast AUD 230,000 to 250,000 a year
Time back
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CEO Operational Opportunity Dashboard
Wrong Fuel Rescue
The owner sees where the business is leaking without waiting for a manual report.
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Insurance Sector Radar
Methaq Takaful
Share of voice tracked automatically against 15 competitors, instead of nobody knowing where they stood.
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He doesn't just identify problems, he builds the systems that solve them.
Tobie has a rare ability to combine strategy, operations and execution. Throughout our time working together, he consistently built systems that improved visibility, accountability and performance across multiple teams and markets.
More importantly, he delivers. When challenges appeared, he focused on building solutions rather than simply reporting problems. Any organisation looking to scale would benefit from having Tobie involved in designing the systems that support growth.
You can't fix the gap you can't see.
Book a Discovery CallWhat you need to know before I build.
Do I need to know how to code or manage the tools?
No. You never touch a tool. I build it, implement it, and hand you a working system. Your only job is to describe what you need and flag anything that isn't working.
What platforms and tools do you work with?
Whatever fits your process. The tools are chosen for the job and approved by you before any build cost is incurred, so there are no surprises and no scope disputes.
How long does a typical build take?
TSG Build For You is three workflows in four weeks. The Audit that comes before it is one live hour plus the written report.
We've tried software before and it never stuck.
That software was bought, not built for your situation. Here the right thing gets designed and agreed with you before anything gets built, which is why it stays in use.
I'm not technical enough for this.
You don't need to be. You never need to know what a tool is called to understand what it does for you. That's the point of done for you.
It sounds expensive.
The real question is what the manual work already costs you every week. We start at the highest-leverage gap, not the biggest one, so the first build pays for itself before the second one starts.
I don't have time right now.
Discovery takes an hour. After that I do the work. Needing your time is exactly the problem this removes.
What happens if something breaks after handover?
Handover includes plain-English documentation and 30 days of post-handover support. Properly built systems are stable, and ongoing support is available if you want it.
Let's find what's quietly costing you customers.
A relaxed 15-minute call. I ask about your business, spot where your marketing might be leaking, and tell you what I'd look at properly. If it's a fit, the next step is The Audit. If not, I'll tell you. No harm done.